Starbucks CEO Brian Niccol Leading a Coffee Giant
Starbucks’ Business Strategy Under Niccol’s Leadership: Starbucks Ceo Brian Niccol Brian Niccol, Starbucks’ current CEO, took the reins in 2019, inheriting a company grappling with evolving consumer preferences and a competitive landscape. His leadership ushered in a new era of strategy, prioritizing digital innovation, customer experience, and a heightened focus on sustainability and social responsibility. … Read more
